Visits to real estate sites
from desktop computers surged 15 percent in March compared to the month before,
indicating the spring homebuying season has gotten off to a hot start.
Consumers recorded about 362 million visits to real estate sites
from desktop computers last month, a good chunk more than February’s 316
million visitors, according to Experian Marketing Services.
Zillow maintained its sizable Web market lead in the real estate
category in March — capturing 16.46 percent of visits to real estate sites from
desktop computers for the month, according to Experian, which measures total
hits and not unique site visitors.
Zillow’s two chief competitors — Trulia, with 8.91 percent
market share, and realtor.com, with 7.49 percent market share — closed in
slightly on Zillow’s lead over the course of the month. Compared to their
February positions, Trulia and realtor.com closed their gaps with Zillow
by 0.32 percentage points and 0.3 percentage points, respectively, for the
month.
By capturing 0.86 percent of March’s real estate
traffic from desktop computers, Re/Max jumped to No. 18, joining Century 21
Real Estate — which ranked No. 16 with 0.99 percent Web market share in March —
as the only other real estate franchisor website in the top 20.
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